When you spend most of your time writing and editing and you have no time to promote…
Surely you should be doing both? Well, that’s true, but right now my new book Episode is proving to be a lot of hard work, much more than I anticipated! I’ve almost finished it, but I always have this compelling need to edit before I actually do finish, and that’s what I’ve started doing now. I wore myself out today on chapter four! It’s something that works for me though because most of the time editing and rewriting often works out my ending. I get that Eureka! moment!
What about promotion, though? It’s hard finding the time to promote old stuff when you have new stuff you want to get out there.
I have my Twitter account I use a lot (OK so not just for promoting, but without other interests I wouldn’t get a fan base for my books), promo sites and reviews. I also have a Facebook author page and this is causing me a problem: I’m considering ditching it. Here’s why:
- Likes: the highest number of Likes I amassed was 522 last year. Since then, this has dropped to 498, probably because I haven’t given the page the attention I should have, but also because, in common with other pages, Facebook likes to purge Likes now and again, especially from deactivated accounts. A lot of people are ditching Facebook because they find it a drag. I do myself. I’ve tried to get more Likes and have had no success
- Getting posts noticed: the number of times I’ve posted news about my books and not got a single thumbs-up like. You can boost a post to the top of the feed for advertising, but it costs a lot of money and I’m not prepared to pay it
- Pressure: most authors use Facebook pages instead of a blog. What’s the point in doing that though if people are leaving Facebook in droves? With my blog I can just post when I need to, not when I feel pressured into doing so. Facebook invites pressure: if you don’t post you lose friends or Likes and you can’t return the favour because you don’t know who’s unfriended or unliked
- Having the time: well-known authors with millions of followers probably wouldn’t maintain the pages themselves, they’d have someone else to do it. That’s nice. I don’t have that luxury. It’s bad enough thinking about what to say on my Facebook profile; it’s proving to be a bit of a drag juggling both. I’d rather spend my time writing and editing than have to worry about posting on my Facebook page and frankly I get a lot more exposure on Twitter
- Profile not page: a lot of authors just keep profiles instead of pages and have a lot more engagement with readers. They acquire followers who don’t have to be friends.
So I am seriously considering binning off my page. It’ll be scary and I’ll lose all those Likes, but at least I don’t have to worry about it any more.