When I set up this blog, I gave myself a target of blogging about my writing at least once a week. For me, that was more than enough because of other obstacles: what to blog about, having to go to work, trying to write my blessed book (the obvious obstacle!), family matters, illness, personal stuff (depression in my case, caused by said family matters!) and actually being motivated to blog in the first place! Does blogging help authors market their books? Well, yeah, suppose so, if you mention the book you’re writing in every blog, but what do you say? ‘I wrote 1500 words of Episode today.’ Yeah, so? Whoopee-do! You can tweet that info; you can Facebook post it (grr! Facebook! Hatey, hatey, hatey! Gripe about that coming soon!); that’s not a blog post, not unless you draw it out with other stuff.
A weekly blog about my new book Episode? Er, no. I might drop it into the conversation here and there (like just then), but I don’t want to bore people with same sugar different post syndrome (incidentally, the current word count is 14,567, which, considering the obstacles – see above – isn’t that bad).
That said, having started off with good intentions, I know I’ve been slipping recently (again, see the obstacles above), leading me to research how often an author should blog. I came across this old article by The Book Designer. I couldn’t believe that some people actually blog three times a week and some even every day! Given up the day job much? Ah, maybe they’ve made enough money not to have a day job! Bully for them! (Jealous, much?! Yeah; but I can afford to work part-time…)
After that bombshell, the article’s author gives me more hope:
‘1 post per week—Many bloggers use one post per week to keep their blogs updated with fresh material for readers. Like a weekly magazine, readers will look forward to your really great content, and if you give yourself a week in which to produce each article you can really make your work shine.’
I like the weekly magazine idea, but the ‘really great content’ part? That depends, doesn’t it, on how many Likes the post attracts and even comments? Mine vary; if I get 1 Like that feels like an achievement and my comments are moderated against trolls and balloon-heads.
What made me feel even better was this:
‘1 or 2 posts per month—This type of frequency might suit bloggers who aren’t very concerned with building traffic for business reasons. It will keep search engines, which seem to prefer sites that are updated regularly, happy, and you can establish authority in your field.’
There’s no hard and fast rule, then, in how often you should blog, but trying to keep a regular pattern is a good idea. I’m not going to beat myself up over not blogging weekly if I can’t, though. If I have nothing to blog, I have nothing to blog.