Well, Frankly Shankly – no, not really! It’s a pain in the bally rear end, wears me out; I hate it! But if you want to let people know about your books, you really have to do it! 😦
I saw an article about marketing and promoting books by self-published authors. In it, the writer says that book promotion for indie authors is a waste of time:
‘[I]ndie writers who promote their book instead of writing the next book are wasting their time. The more books you’ve written, the more books you’ll sell. That’s how it works. That’s how it’s always worked.’
Well, OK, she has a point. Indie authors like me can’t just be one trick ponies, they have to add more titles to their list. The problem is it takes some people a while to write a book: I take months, a year. What happens to my other books in the meantime? Am I supposed to just quickly tweet and say, ‘Goalden Sky is out now?’ then not do any more promotion for it, for Big Brother, Epiworld, Abbie’s Rival or Goalden Girl while I’m busy groaning and moaning over my new book? Behave!
And, OK, so my promotion is kind of low key. I don’t go cap in hand to the local newspapers. Haven’t got the balls. I do online press releases instead, and if a newspaper is interested in knowing more, then fine. (There could be a radio interview in the pipeline, but I’m not saying any more about that yet). I use Twitter. I use Facebook. I did what other articles suggested indies do, I created a website and a blog. I even joined LinkedIn the other day (not sure why, but still…) I’m also on Google+ and Pinterest (not enamoured of either of those, to be honest) I do giveaways. I also add my titles to sites like these:
AskDavid (no idea who David is, but when I first came across him he looked suspiciously like David Beckham; his hair’s gone a lot darker now and he looks more like Stewart Downing – if you don’t know your footie you won’t know who I mean). This is a paid service where you can add all of your titles, it works as a kind of self-review opportunity of your own book to sell it to readers, invites others to add their opinions, and membership is for a year. Not expensive. Big Brother is on there, as is Goalden Girl, but I have the rest to add. You can’t login to amend an error, but you can email the AskDavid office with your corrected information and they will update the description for you (get it right first time, unlike me, though, and you won’t have to do that!)
AuthorsDB Free. You can also enter your cover in their book cover contest.
BookVibe Free. People tweet your book to Twitter. My other books are also there.
iAuthor Free advertising under genre and themes. I have to add the rest of my titles to this.
Independent Author Index Very well known but not free. A one-off payment is required. Any changes are done by the site creator at your request. Still have to add Goalden Sky
Independent Author Network – ditto
There are many sites like these listed on my Promotion page, and if only I believed the statement in that article, I wouldn’t have to knacker myself into adding my books to them! Sadly, though, if I don’t tell anyone about my books, they won’t sell, anyway, will they?